Fredrick The Elephant Pillow by Bholu

Fredrick The Elephant Pillow Details

This pillow is made of wool felt cushioning with henad embroidery design, and includes a feather/micolon insert. This pillow is so soft and adorable.

Dimensions 45 × 30 cm

Bholu is the creation of Australian designer Jodie Fried. All Bholu products are designed in Australia, but are brought to life by the hands of women artisans in Gujarat, India. The designs are a delicate mix of children’s expression, ancient handwork and contemporary designs. Each piece is hand embroidered using traditional techniques, giving each product its own unique and original personality.

By using their traditional skills, the women artisans gain an income, independence and opportunity from the workshops, and the children have time to be children. Part of the proceeds go back to the women and their communities, a long with funding educational facilities, and other programs for underprivileged children. As a Fair Trade and Climate Neutral Company, Bholu’s range of products have social responsibility and awareness, along with sophistication, intelligence and integrity in design.

My husband Andrew and I both have crazy love for Bholu’s soft toys! They were the only toys that we completely whole-heartedly felt the same about instantly. After I showed them to him, he didn’t stop talking about them, and I loved that. Each Bholu Bubalahs soft toys are imagination truly at work, with each unique, colorful, and playful design. All the little details, and work put into each piece is so evident, and I am just so amazed by these little creatures.