Applefield Magenta Shirt by Plastisock

Applefield Magenta Shirt Details

What is it about Swedish designed kid’s clothing that I can’t resist? I love it! I love the bright colors, soft textures and retro inspired prints.

Plastisock was launched in 2005 by Emily Willman and Malin Jarbo. They had grown tired of complaining about the gender divide in baby clothes and decided to do something about it.

It is their vision that kids can like both dinosaurs and dolls, and look smashing in a tutu with a cowboy hat. It doesn’t have to be one way or the other.

I couldn’t agree more.