The mission of Lindenwood Incorporated is to carry on the tradition of the Uncle Goose brand of Toys, to make only products that have enduring value, especially products that are unavailable elsewhere.

Their strategy is to exceed customer expectations by making the finest toys possible, using innovation and technology. Achieving this high quality requires that they manufacture exclusively in the United States.

They are concerned about their environment and wish to point out that wood is a renewable resource. The wood they use is farm planted and harvested on industry-managed land around the Great Lakes.

Their manufacturing process minimizes waste, both in their production and packaging. They use only child-safe, non-toxic inks. Their toys are continually tested and are always well within the safety guidelines of the ASTM and more stringent European EN-71.